UN Tourism News 79: Data, Sustainability and Collaboration
UN Adopts a New Global Standard to Measure the Sustainability of Tourism
A groundbreaking statistical framework, developed under the leadership of UN Tourism, has been adopted by all 193 UN member states.
The Statistical Framework for Measuring the Sustainability of Tourism (MST) thus becomes the internationally agreed reference framework for measuring the economic, social and environmental aspects of tourism.
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UN Tourism returned to ITB Berlin, bringing its new name and look to the leading travel trade fair and uniting the sector around its focus on sustainability, investments and collaboration.
UN Tourism and the World Tourism Cities Federation (WTCF) have launched a new report highlighting the need to measure the social and environmental impact of tourism on urban destinations.
UN Tourism has released its latest Tourism Visa Openness report on global visa policies, revealing continuous shifts in international travel regulations.
UN Tourism is to work with the Thassos Municipality of Greece to put people at the heart of work to build greater resilience for the sector on the island.
UN Tourism will work with the Ministry of Culture of Moldova to advance female leadership in tourism and boost the sector’s contribution to gender equality.
UN Tourism World Tourism Barometer
International tourism recovered 88% of pre-pandemic levels in 2023, supported by strong pent-up demand. Following a strong rebound in 2023, international tourism is expected to fully recover pre-pandemic levels in 2024
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UN Tourism Calls on Sector to #InvestInWomen
UN Tourism has issued an urgent call to "invest in women" and accelerate progress towards gender equality across the sector.
As the world marks International Women's Day (8 March), the United Nations Specialized Agency celebrates the achievements of women in tourism while highlighting the fact that women remain under represented in leadership positions, face barriers to career progression and have limited access to education and training.
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INNOVATION
The two winning startups and the eight finalists of the competition met at the Tourism Tech Adventure held in the Canary Islands as part of Digion.
UN Tourism has been part of the intense days in which new technologies, especially Artificial Intelligence, were the main protagonists with a meeting in the framework of 4YFN at the Mobile World Congress in Barcelona.
EDUCATION
Students and representatives of various educational institutions from different parts of the world, such as the Spanish University of Valladolid, or the Messolonghi Higher Vocational Education School in Greece, have visited UN Tourism headquarters to talk about our projects and work in the sector.
ON Tourism's commitment to education has also materialized with a masterclass given at IE University on economics and tourism, in which the challenges of tourism and the opportunities presented by the sector were discussed.
INVESTMENTS
UN Tourism and CAF, together with the Uruguayan government, presented 'Tourism Doing Business, Investing in Uruguay', a guide to promote foreign direct investment (FDI) in the tourism sector.
Tourism investments in Paraguay were the focus of the conversation between Gustavo Santos, Regional Director for the Americas of UN Tourism, and Santiago Peña, President of the country in a meeting that represents a rapprochement to continue advancing in this area in the country.
UN Tourism in the media
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