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UN Tourism Executive Education
UN Tourism.ExecutiveEducation Initiatives seek to strengthen and develop the capacities and competencies of tourism professionals in their key action areas, as well as to share knowledge and tools in a practical and interactive mode.Target Audience
The UN Tourism.ExecutiveEducation Initiatives are for high-level tourism officials and professionals from UN Tourism Member States’ public and private sector and civil society.
Objectives
- Familiarize participants with UN Tourism’s vision and knowledge;
- Build the capacities and competencies of Tourism officials and professionals in their key action areas;
- Share knowledge and tools in a practical and interactive manner;
- Develop abilities for the application of tourism management processes, techniques and strategies;
- Facilitate communication and collaboration between UN Tourism Member States and UN Tourism.
Who can request / co-organize UN Tourism.ExecutiveEducation Initiatives?
UN Tourism Member States and/or UN Tourism/Themis Partners that wish to receive UN Tourism’s support in launching UN Tourism education, training and capacity building actions.- Request: The highest authority in the National Tourism Administration sends a formal written request to UNWTO proposing: dates, topic (outcomes desired), format, language, place and logistics.
- Agreement:
- UNWTO replies and sends an agreement to be signed between UNWTO, UNWTO Academy and the host country.
- The agreement is signed and received at UNWTO.
- Proposal: UNWTO Academy sends a proposal to the NTA with a content outline, a budget and other matters, which is to be accepted by the NTA.
- Preparation:
- The NTA designates its team: 1 course coordinator, 1 technical visit and prep visit coordinator, 1 communications coordinator.
- The NTA identifies the regional/local coordination team, and introduces it is to the UNWTO Academy.
- The NTA, UNWTO, UNWTO Academy, experts and the province and town hosts prepare the initiative and organise the Initiative.
- Preparatory visit: The NTA and the host town welcome the experts and the UNWTO Academy team up to 4 days before the beginning of the UNWTO.Capacity Initiative, so as to prepare the technical visit (when corresponding) and/or other academic, technical and logistic arrangements. During this preparatory visit, they are to meet and interview the main tourism stakeholders of the territory, visit all the tourism attractions and the territory in general, and prepare the technical visit for the practical part of the Initiative.
- Delivery: The NTA and the host town coordinate the everyday of the UNWTO Academy.
- Report: Once the UNWTO Academy Initiative has finished, the NTA sends to the UNWTO Academy its final report.
Policy and Strategy | Planning and Management | Marketing | Innovation and Technology | Economy and Investment | Other topics |
---|---|---|---|---|---|
Tourism Policy and Strategy | Tourism Destination Management | Tourism Marketing | Smart Destinations | Understanding tourism in the National Economy | Tourism Activity in the Global World |
National Tourism Policy | Sustainable Tourism Destination Management | Digital Marketing | Information and knowledge systems | Tourism Investment Portfolio Development | Introduction to tourism |
Tourism Strategy | Tourism Strategic Planning | Current Trends in Tourism eMarketing | Innovation in Tourism | Tourism Investment Portfolio Management | Global Tourism Trends |
Tourism Development Strategies | DMO's Management | Market Intelligence | Innovation in Tourism Products | Enhancing the Local Economy with Tourism | Tourism for Diplomats |
Cultural Routes Tourism Development Strategy | Sustainable Management of Tourism Destinations | Tourism Product Development | New technologies for sustainable tourism | Measuring the Tourism Impact in the Economy | Political importance of tourism |
Partnerships in Tourism | Project Management | From Product to Experience | Social Medial in the Tourism Destination | Social and economic importance of tourism | |
Gastronomy as a tool for Tourism Competitiveness | Crisis Management in Tourism | MICE Product Development | The Digital Tourist | Competitiveness and Sustainability | |
Sustainable Tourism Strategies for Local Development | Heritage Management in Tourism | Adventure Tourism Development | Innovative Approaches to Destination Branding | Quality in the Toursm Destination | |
Tourism Governance for Local Development | Adventure Tourism Management | Tourism Routes for Local Development | Digila Transformation and its impacts in the Tourism Model | Human Capital Development | |
Tourism as a tool for Poverty Alleviation | Public Management of Protected Areas | The Tourism Brand | Innovative Tourism Experiences Development | Leadership in Tourism | |
Sustainable Tourism and Poverty Alleviation | Tourism Management in Environmentally Sensitive Areas | Positioning in the Market | Sustainable Tourism Project Development | ||
Tourism Competitiveness for Local Development | Communicating Destination's Sustainabily | Tourism and Community Development | |||
Tourism Communication Tools | Tourism and Climate Change | ||||
Crisis Communications in Tourism | Transformation to the Green Economy | ||||
Promotion and Communication in Tourism |
Languages | Format | Type of initiative |
---|---|---|
Spanish | On-Site | Course |
English | On-Line | Seminar |
French | Blended (on-line & on-site) | Workshop |
Arabic | Masterclass | |
Think-tank | ||
Master degree |
Duration | Format | Type of initiative |
---|---|---|
1 day | On-Site | Course |
1-2 days | On-Site | Seminar |
1-3 days | On-Site | Workshop |
2-4 days | On-Site | Masterclass |
5-15 days | On-Site | Think-tank |
3-6 months | On-Site | Master degree |
2-6 months | Blended | Master degree |
1-2 years | One-site / On-line / Master degree | Master degree |
Example of a 3-day Workshop AGENDA
A 3-day workshop comprises up to 2 modules, practical activities for each module and at least 1 presentation by participants. The workshop usually also comprises a welcome dinner/cocktail on the first day of the event and possibly a closing dinner on the second or last day of the UNWTO.ExecutiveEducation initiative. The following agenda is only an example and is to be agreed with all the parties involved in the UNWTO.ExecutiveEducation initiative. Due to the different schedules used in different regions, the timings may be altered accordingly.Day 1 | Day 2 | Day 3 |
---|---|---|
08:30 - 09:15 Inauguration |
08:30 - 10:30 Topic & practical acivity |
08:30 - 10:30 Topic & practical acivity |
09:15-09:30 Official photograph |
10:30-11:00 Break |
10:30-11:00 Break |
09:30-10:30 Course, facilitators and participants' introductions |
11:00-13:00 Topic & practical acivity |
11:00-13:00 Topic & practical acivity |
10:30-11:00 Break |
13:30-14:30 Lunch |
13:30-14:30 Lunch |
11:00-13:00 Topic & practical acivity |
14:30-16:30 Topic & practical acivity |
14:30-16:30 Participants' group presentations [5' per group + 5'Qs] |
13:30-14:30 Lunch |
16:30-17:00 Break |
16:30-17:00 Closing forum |
14:30-16:30 Topic & practical acivity |
17:00-18:30 Topic & practical acivity |
17:00-17:30 Closing ceremony with certificates |
16:30-17:00 Break |
||
17:00-18:30 Topic & practical acivity |
Example of a 5-day Course AGENDA
A 5-day course comprises 3 modules, practical activities for each module, a presentation on the tourism policy and strategy on the topic of the training initiative by the national tourism administration and another one by the regional/local tourism administration, a fieldwork day, 2 presentations by participants and a few social activities. It is also recommended to propose a visit of the venue town, so participants can have a better understanding of the fieldwork sites reality and a hostistic understanding of the tourist experience. The course usually also comprises a welcome dinner/cocktail on the day before the training initiative and a closing dinner on the last day of the event. The following agenda is only an example and is to be agreed with all the parties involved in the UNWTO.ExecutiveEducation initiative. Due to the different schedules used in different regions, the timings may be altered accordingly.Day 1 | Day 2 | Day 3 | Day 4 | Day 5 |
---|---|---|---|---|
08:30 - 09:15 Inauguration |
08:30 - 10:30 Topic & practical acivity |
Technical Visit Fieldwork | 08:30 - 10:30 Participants' group presentations [5' per group + 5'Qs] OR Topic & practical acivity |
08:30 - 10:30 Topic & practical acivity |
09:15-09:30 Official photograph |
10:30-11:00 Break |
7:30 |
10:30-11:00 Break |
10:30-11:00 Break |
09:30-10:30 Course, facilitators and participants' introductions |
11:00-13:00 Topic & practical acivity |
9:00-9:30 Welcoming |
11:00-13:00 Topic & practical acivity |
11:00-12:00 Group Work |
10:30-11:00 Break |
13:30-14:30 Lunch |
9:30-11:00 Tourist experience |
13:30-14:30 Lunch |
12:00-13:00 Group presentations on final activity [10' per group + 5'Qs] |
11:00-13:00 Topic & practical acivity |
14:30-16:30 Topic & practical acivity |
11:00-13:00 Fieldwork |
14:30-16:30 Participants' group presentations [5' per group + 5'Qs] OR Topic & practical acivity |
13:30-14:30 Lunch |
13:30-14:30 Lunch |
16:30-17:00 Break |
13:30-14:30 Lunch |
16:30-17:00 Break |
14:30-16:00 Group presentations on final activity [10' per group + 5'Qs] |
14:30-16:30 Topic & practical acivity |
17:00-18:30 Group Work |
14:30-15:30 Coordination meeting [to provide meeting rooms/areas for the groups to work together in fieldwork site] |
17:00-20:00 Group Work |
16:00-17:00 Closing forum |
16:30-17:00 Break |
15:30-17:00 Panel of stakeholders |
17:00-18:00 Closing ceremony with certificates |
||
17:00-18:00 NTA presentation RTA presentation |
17:00-19:30 Group Work |
Social activities | ||
18:00-19:00 Group Work |
19:30 Bus pick-up |
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Social activities (preferably visit of the town) |
By | Items to be taken care of |
---|---|
Host: National govermment/ Local govermment/ Other donors |
|
UNWTO/ THMS/ Other donors |
|
PARTNERSHIPS IN EDUCATION
Education, training and research are recognized by the World Tourism Organization as one of the most important factors to ensure the sustainability and competitiveness of Tourism Destinations.
PARTNERSHIPS IN EDUCATIONINTERNATIONAL CENTRES
The International Centres associated to the UN Tourism Academy (ICs) are Education & Training institutions that, with the support of their NTA, will become UN Tourism partner institutions for the development and implementation of Tourism Education and Training initiatives.
INTERNATIONAL CENTRES