Brand Africa

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2nd UNWTO Regional Conference on Brand Africa under the theme: "Promoting Africa to unlock the tourism sector’s growth potential"

The 2nd UNWTO Regional Conference on Brand Africa under the theme: "Promoting Africa to unlock the tourism sector's growth potential" will be held in Zambia from 16-18 April 2024. The Conference is open to the participation of UNWTO Member States, UNWTO Affiliate Members, and invited delegations, tourism professionals and technical experts, representatives of funding institutions and financial services, stakeholders from public and private sectors who drive the management and the transformation of the tourism sector in Africa with a view to promoting the continent as an attractive and competitive destination worldwide.

Additionally, the Conference will host the UNWTO Brand Africa Think Tank Dialogue. The participation in this closed forum is reserved to the Chief Executive Officers and General Managers of Africa's National Tourism Organizations (NTOs) who will discuss on effective communication, marketing and branding strategies to be implemented in order to build a solid and consistent image of the continent with the ultimate goal of rebuilding market confidence and reignite Africa's tourism sector in the post-pandemic phase.

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