Additionally, the Conference will host the Brand Africa and Tourism Think Tank. The participation in this closed forum is reserved to the Chief Executive Officers and General Managers of Africa’s National Tourism Organizations (NTOs), Marketing Directors at the Ministries of Tourism as well as key tourism private sector stakeholders who will discuss on effective communication, marketing and branding strategies to be implemented in order to build a solid and consistent image of the continent with the ultimate goal of rebuilding market confidence and reigniting Africa’s tourism sector in the post-pandemic phase.

Finally, an Investment Session will also be held in this framework to deep dive on global tourism investment trends with a specific focus on the perspectives of the Africa context and namely on the tourism investment outlook and climate of Zambia. In fact, the Conference will serve as a high-level platform to officially launch the UN Tourism Doing Business Guidebook for Zambia.