"African governments, like all those around the world, can also use this moment to shape new policies that improve social protection and pursue climate-friendly pathways. Success is possible, but only if we generate more ambition, more mobilization and more solutions."

António Guterres,
UN Secretary-General

 

Finalists

Company name	Project title	Country
	Africa we are one	USA
	We don’t know Africa	Russia
	UBUNTU: Africa invites you to  live	Spain
	This is Africa, A New Way Forward	USA
	Afrika Yetu	South Africa
	Africa, the home of more	Kenya / South Africa
	Don’t take his word for it, go see it for yourself	Kenya
	Find yourself in Africa	South Africa
	Africa, Experience It All	United Kingdom
&	Tantalizing Africa	Namibia/Germany

 

The worldwide COVID-19 outbreak has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors. The impact on Africa has been delayed, but the continent will also be severely affected, both economically and socially, by this unprecedented pandemic.

Against the current backdrop of heightened uncertainty, tourism´s proven resiliency and dynamic nature needs to be harnessed and reinforced to support livelihoods. In this regard, a strong destination brand will contribute to boosting traveller confidence and promoting new experiences in one of the world’s most vibrant destinations.

UNWTO Inspiring Africa - Branding Challenge invites key actors from the marketing and branding sector to present their proposals for a campaign that positions Africa as a destination in the minds of travellers. Beyond COVID-19, the campaign aims to create a positive image of Africa as a tourism destination that support the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development.

IN COLLABORATION WITH